Over the past dozen years, or so tech companies started touting in interviews and jobs postings about how “design-driven” they are, and how they deeply value design.

It’s a compelling thought for designers — getting to work at a place where design is at or near the top of the totem pole — and makes for very effective recruiting for the creative people who are idealistic, or who have experienced teams that don’t especially value their work.

The problem is that it rarely ends up being true, and there are a few simple questions you can ask yourself as a barometer for how much an organization values design.

Russ Keyte

Author Russ Keyte

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