Email isn’t going anywhere.
There are 3.7 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What’s more, this communication channel is supremely popular: People check their emails multiple times a day, and when you’re trying to market your company, you can get your name into thousands of inboxes just by launching an email marketing campaign.
The cost? Email marketing is also super-affordable, which makes it great for small businesses.
But just sending an email message promoting your business isn’t enough. People are inundated with a ton of promotional emails every day and many get deleted without ever being read. That’s why you need to make sure your emails will stand out through the noise.
So, where do you start and what can you do to be successful with your first email campaign? Let’s jump into it: Here’s how to launch your first email marketing campaign, which will boost engagement for your company and its sales.