As an event prof, you probably have a good feel for if an event was successful or not. But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent. Not only that, but measuring what event marketing efforts were and weren’t successful, can help you establish a plan for improving marketing efforts for your next event.

So, we’re going to uncover how to measure event marketing success in these five ways:

  • Setting SMART goals
  • Using registration metrics
  • Measuring event ROI in two ways
  • Using event apps and social media to measure engagement
  • Conducting surveys