Email analytics insights don’t just help you track email performance, they also are a powerful tool to help you improve your email campaigns. It’s simple: If you know what clients and devices your audience uses to read your email, you can focus your design and optimization efforts on exactly these environments. That means a better experience for your subscribers—and a more efficient process for your team.
Over the course of 2017, we analyzed 15 billion email opens to see where subscribers read emails, and summarized our findings in our 2017 Email Client Market Share infographic. But what has changed in 2018? Here’s what the first six months’ worth of Email Analytics data—that’s insights from more than 6 billion email opens tracked with Litmus Email Analytics—teach us about the email marketing landscape.