A fantastic and very thorough roundup of the in’s and out’s of content marketing from SingleGrain.
Content marketing is the practice of providing free content to users in order to get them to your site and engaging with your brand. Unlike blogging, content marketing is strategic, with specific goals for everything you create.
Different types of content fall under this umbrella, including:
- Blogging, which can happen on your own site or involve guest blogging for other publications, and can include text, images, infographics, and videos
- Ebooks or whitepapers, which are often used as lead magnets to capture information like a user’s email address
- Email newsletter, which can build relationships with readers and encourage them to head back to your site
- Webinars and other video content, which can help you convey your brand personality and increase user engagement